Fordham University

AGENDA
OCTOBER 2, 2012

TIME	EVENT	LOCATION
8:00 - 9:00 AM	Registration and Continental Breakfast	12th Floor

9:00 AM	Welcome	12th Floor
	Joseph McShane, S.J. President, Fordham University
9:10 AM	Overview of the Day: Problems and Solutions to the Loss of Trust	12th Floor
	Dr. Robert Hurley Professor, Fordham University
9:30 - 10:35 AM	Industry Panel: The Trustworthy Organization: An Experienced View from Business Leaders	12th Floor
	This panel will address: 1. How their organization approaches being trustworthy with various stakeholders (employees, customers, suppliers, investors, communities) 2. The major challenges to earning and sustaining trust 3. What has worked to enhance trustworthiness. Panelists: David Stryker SVP, General Counsel, Chief Compliance Officer, Secretary, BASF David Guilmette President, Global Employer Segment, Cigna Ruby Sharma Partner, Ernst & Young, LLP Gary Sheffer Vice President, General Electric Moderator: Ed Freeman Academic Director, The Business Roundtable Institute for Corporate Ethics Professor at Darden School of Business
10:35 - 11:15 AM	AM Networking Break	12th Floor

11:15 AM - 12:30 PM	Trust Thought Leaders from Academe - What the C-Suite Needs to Know from Trust Research	12th Floor
	Panelists: Roy Lewicki The Ohio State University - What we know about the trustworthy leader Nicole Gillespie Queensland Business School - Trust violations and effective trust repair Rosalind Searle Coventry Business School - Human Resources and the high trust organization Sim Sitkin Fuqua School of Business Duke University - Control and Trust Moderator: Warner Burke Thorndike Professor at Columbia University Teachers College
12:30 - 1:40 PM	Luncheon Speakers	12th Floor
	Donna Rapaccioli, Ph.D. Dean, The Gabelli School of Business at Fordham University Richard Edelman CEO, Edelman PR
1:40 - 2:00 PM	PM Networking Break	12th Floor

2:00 - 3:15 PM	Expert lead and facilitated breakout sessions (choose one):
	1. Trustworthy Leaders: What’s Required for the Next Generation	Atrium
	Research shows that trust in leadership is a top driver of sustainable employee engagement. Research also sheds light on the specific behaviors an organization can encourage and help develop in its leaders to enhance their trustworthiness and its overall performance. Through a focus on leadership development, organizations can identify and prepare their next generations of leaders, creating the desired balance between strategic and operational capabilities and the increasingly important interpersonal and communication skills required to engender high levels of trust among all stakeholders. Join this session to learn more about how organizations are evolving their leadership development practices and processes to succeed in today’s rapidly changing and highly volatile global business environment. Panelists: Roy Lewicki Professor, The Ohio State University Jack Beach Manager, Leadership Research and Executive Programs, IBM Amy Lyman Co-founder, The Great Place to Work Institute Maggie FitzPatrick Chief Communications Officer, Cigna Moderator: Yvonne Cox Managing Director, Towers Watson
	2. Effective Trust Repair	12th Floor
	No company is perfect and so even good companies may violate trust. When there is a major trust violation, it can go viral and threaten the reputation and even the survival of the firm. Arthur Andersen, once a well respected accounting firm ceased to operate shortly after the Enron scandal erupted. Johnson and Johnson, Texaco, and Mattel won wide praise for how they handled trust crises whereas News Corp and others seemed to extend their reputational damage. The best companies repair trust in a trustworthy manner and can even come out with higher levels of trust due to the candor, transparency and rigor with which they go about correcting the root cause of the trust violation. Join this session to learn how the best companies turn a trust violation into an opportunity to earn more trust. Panelists: Peter Firestein President, Global Strategic Communications, Inc. Nicole Gillespie Professor, University of Queensland Jim Peterson Columnist, International Herald Tribune and former Partner and Counsel, Arthur Andersen Moderator: Charles H. Green CEO, Trusted Advisor Associates
	3. Measuring Organizational Trust and Trustworthiness	Room 610
	There is an expression in management – “we treasure what we measure.” This suggests that things that are valued and measured in the organization will get the most attention. If we are to build trustworthy organizations we have to have a method to gauge the level of trust we have with critical stakeholders: investors, customers, employees, suppliers, and communities. But how do we prioritize, which stakeholder relationships do we measure, what precise measures are most critical, and how do we integrate this feedback into the organization. Join this session if you want to understand how to measure trust from a multi-stakeholder perspective to build trustworthy organizations. Panelists: Michael Pirson Fordham University Jacki Bassani Senior Consultant, Towers Watson James Issokson Corporate and Public Affairs, MasterCard Worldwide Moderator: Anthony Johndrow Managing Partner, Reputation Institute North America
	4. Human Resources and Learning and Development in Trustworthy Organizations	Room 614
	HR and employee development programs affect how people think about their roles, the behavior they consider appropriate and what behavior they think will lead to recognition, reward or punishment. This makes HR and Learning and Development key players in architecting the trustworthy organization. High trust companies invest in effective on boarding programs, fair pay and evaluation processes, methods to embed firm culture in employees, selection for value congruence and ethical character and ongoing learning and development in effective and trustworthy leadership. Join this session if you want to learn how the best companies use HR and Learning and Development to make their organizations more trustworthy. Panelists: Robert Calamai HR Consultant, Adjunct Professor Steve Bartomioli Right Management, formerly with IBM Corporation Executive Development Janice L. Semper General Electric Crotonville, Jack F. Welch Leadership Development Center Rosalind Searle Professor, Coventry Business School Moderator: Thomas A. Wright Professor, Fordham University
	5. The Regulation of Distrust and Building High Trust Firms	President’s Dining Room
	Some policy makers want more regulation to protect, people and companies. Others want less regulation because they believe it will help job creation. Who is right? How do we protect people and industries but still create an environment for innovation? Regulation, if done well, can reduce the frequency and severity of trust violations. If not done well regulation gives the appearance of trustworthiness, reduces our vigilance, adds cost and can even increase distrust in systems. But what kind of regulation is needed, how should regulations be enforced and do we need stronger penalties to make systems that people and companies rely upon more worthy of trust? Our track record of using regulation to enhance trust seems less than stellar. Join this session of you want to learn how regulation can be part of the answer to restoring trust. Panelists: Katherine Choo Chief Investigative & Anti-Corruption Counsel, GE Sim Sitkin Duke University Mark Mendelsohn Chair, FCPA Group, Partner Paul Weiss member of Regulatory Defense and Internal Investigation Group David Stryker SVP, General Counsel, Chief Compliance Officer, Secretary, BASF Moderator: Ruby Sharma Partner, Ernst & Young, LLP
	6. Moving from Compliance to Deep Embedding of Ethical Cultures	12th Floor
	True trustworthiness can never be achieved by having armies of ethics and compliance people who catch and correct wrong-doing internally. Self regulation and doing the right thing must be embedded in the culture of the firm. But how do we create an ethical culture? How do the best companies combine a drive for performance with a deep internalization that taking short cuts that violate trust, and hurt the company’s reputation, are never acceptable? How can we take what we know about organizational change and use it to engineer high trust, ethical cultures? Join this session if you want to understand how high trust firms deeply embed trustworthiness, ethics and behavior that is consistent with firm values and codes of conduct into the DNA of their organizations. Panelists: Michael Greenberg Director, Center for Corporate Ethics and Governance, Rand Institute Warner Burke Thorndike Professor, Columbia University Teachers College Aneil K. Mishra Managing Partner, Total Trust Coaching and Consulting Moderator: Brian Moriarty Business Roundtable Institute for Corporate Ethics and University of Virginia
	7. A Multi-stakeholder Communications Approach to Building Trust	South Lounge
	The changing communication landscape with the rise of social media platforms, the absence of a single authoritative channel and global interconnectivity has transformed the way information circulates and opinions are formed. In today’s complex environment, media are interconnected and people are used to consuming multiple pieces of information from multiple sources to make their decisions and trust an organization or product. To earn customers’ and stakeholders’ trust, organizations must adapt their behavior, strategy and communications. Through targeted levels of engagement and transparency, organizations have an opportunity to increase trust within their core audience and reinforce their license to operate. Join this session if you want to look at discussing how organizations must constantly adjust their engagement strategies to respond to rapidly changing stakeholders’ needs and perceptions, ultimately building long term trust relationships with stakeholders and influencers. Panelists: Jon Richter Senior Director, Corporate Reputation, Pfizer David Albritton CCO, Exelis Inc. Kate Triggs CCO, MetLife Niel Golightly VP External Affairs, Shell Oil Moderator: Ben Boyd Chair, Corporate Practice, Edelman PR
3:15 - 3:45 PM	Networking Break	12th Floor

3:45 - 4:45 PM	Debrief Breakout Sessions	12th Floor
	The Critical Path to Restoring Trust in Business
	The facilitators of breakouts report out on insights from the day on challenges and opportunities for building trustworthy organizations.
4:45 - 5:15 PM	Closing speaker	12th Floor
	Kathryn S. Wylde President & CEO, Partnership for New York City
5:15 - 5:30 PM	Call to Action – Next Steps	12th Floor
	David Gautschi, Ph.D. Dean, Fordham University Graduate School of Business Administration
5:30 - 6:30 PM	Networking Cocktail Reception	12th Floor

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