Trust Digest January 13, 2013

CFA Institute Plans Certificate to Help Restore Integrity
The Chartered Financial Analyst Institute plans to offer a certificate program it says may help restore integrity in the capital markets by targeting investment advisers’ support staff.
Key Words: Integrity, CFA, Claritas Investment Certificate
Trust Issues: Integrity, Ethics, Regulation

Five Lessons in Transparency from Cleveland Clinic CEO Toby Cosgrove
Cleveland Clinic is the health care industry trailblazer when it comes to publishing its clinical outcomes. The Ohio hospital system annually publishes Outcomes Books that detail the clinical performance of each of its departments.
Key Word: Transparency
Trust Issues: Transparency, Accountability, Motives, Ethics

Big Business and Sustainability: The Missing Links
As another year begins, big business will continue falling well short of taking the leadership role on the sustainability the world urgently needs. While many chief executives now publicly identify sustainability as a key issue for their companies, walking the talk is proving more elusive.
Key Word: Sustainability
Trust Issues: Stakeholders, Risks

'Frackers' pull a fast one?
Natural gas drilling employs a controversial technology known as hydraulic fracturing, or fracking. Despite its economic potential, fracking has a dubious environmental record. Exempt from the Clean Water Act, the Safe Drinking Water Act and the Clean Air Act, it has been blamed for contaminating residential wells and sparking explosions.
Key Words: Dubious environmental record, Risks
Trust Issues: Corporate Social Responsibility, Transparency, Ethics, Motives, Accountability

Rolls Names Head of Ethics Probe Amid Corruption Concerns
Rolls-Royce Holdings Plc (RR/), Europe’s largest maker of commercial aircraft engines, named David Gold to review anti-corruption procedures after the U.K. government questioned potential wrongdoing in business dealings in Asia.
Key Words: Corruption, U.K. Serious Fraud Office
Trust Issue: Ethics

Methods for Building Employee Loyalty
Loyal employees are the heart of successful companies, so business leaders today need to make an extra effort to retain talent and foster employee loyalty.
Key Words: Loyalty, Flexibility, Individual attention
Trust Issue: Loyalty


Social Responsibility in Russia: Yesterday, Today…and Tomorrow?
The Krymsk flood is one example of an emerging sense of social responsibility in Russia. Such substitution of the functions of the state by the civil society not only commands respect for the Russian people but also casts reproach as the state continues to lessen its responsibility for the social sector.
Key Word: Corporate Social Responsibility
Trust Issue: Ethics

Is Brand Loyalty Dying A Slow And Painful Death?
A WSL Strategic Retail How America Shops MegaTrends report entitled “Moving On 2012,” revealed that 80% of millennial looked for the lowest price possible when shopping and that 60% are more inclined to bypass their favorite brand if a cheaper alternative is available.
Key Word: Brand loyalty
Trust Issue: Loyalty

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