Trust Digest 6 (June 1, 2013)

Winners and Losers: Online Reputation Management Trends
Reputation management requires that organizations take proactive control of their online reputations well before a disaster can strike. But if the worst has happened, what should you do?
Key Word: Online Reputation
Trust Issues: Reputation, Accountability, Responsibility

Greenpeace Seafood Report For 2013 Scores Supermarkets On Sustainability [UPDATED]
Greenpeace has released its annual "Carting Away The Oceans" report, which scores supermarkets on their commitment to sustainable seafood. In an era in which there is constant discussion about the poor state of our oceans, Greenpeace's report  actually has some good news.
Key Word: Sustainable Seafood
Trust Issues: Transparency, Accountability, Responsibility

Fast Transformation: Sustainability Grows Among Fashion Chains
After years of hearing about how they are peddling "throwaway" apparel, leading retailers of low-price, trendy clothes are changing their approach.
Key Words: Sustainable Fabrics, Higg Index
Trust Issues: Accountability, Responsibility

How to Bring Ethics Into Your Closet
As apparel manufacturing has globalized, the sourcing of fabric and garment assembly has become exponentially more complicated. At the same time, consumer demand for cheap clothing is strong, as the success of brands like Joe Fresh and Zara make clear. Not surprisingly, apparel makers have been slow to develop ethically sourced clothing lines.
Key Words: Ethical Clothing, Fair Labor Standards
Trust Issues: Integrity, Ethics, Responsibility, Accountability

Maintaining the Integrity of Corporate Internal Investigations
A current corruption investigation being conducted by state prosecutors in New Jersey is producing two unintended results. The first highlights the potential for misuse and the manipulation of the internal investigation process in order to benefit a client. The second indicates how even the appearance of a conflict of interest should be avoided in the conducting of internal investigations.
Key Words: Corruption Investigations, Corporate Internal Investigations
Trust Issues: Integrity, Ethics, Transparency, Responsibility, Accountability

Tax Transparency Would Take a Bite Out of Future Apples
Unless states know what economic benefit they are getting in return, tax privileges can become another form of corporate welfare. And if the EU, the U.S. and the 50 states won’t stop handing them out like lollipops, taxpayers at least deserve to know who’s paying what to whom -- or not.
Key Words: Tax-Avoidance Strategies, Tax Transparency
Trust Issues: Integrity, Ethics, Transparency, Responsibility, Accountability

France, UK Join Global Transparency Initiative for Extractive Industry
In a move hailed by transparency advocates, the United Kingdom and France this week announced plans to join an anti-corruption initiative focused on the gas, oil, and mining industries.
Key Word: Extractive Industries Transparency Initiative (EITI)
Trust Issues: Responsibility, Accountability, Transparency

Ruin your professional reputation in 5 easy steps
Your professional reputation is the currency that you can use to purchase advancement in your career. It's enormously important. Here are five of the fastest ways to shatter your reputation. And remember: Your reputation is something that is easily sullied but difficult (and time-consuming) to restore.
Key Word: Professional Reputation
Trust Issues: Integrity, Ethics, Reputation, Responsibility

Sustainability Needs to Find Its 'Reality Distortion Field'
The Global Reporting Initiative last week in Amsterdam released its fourth generation of guidelines ("G4") for how companies should disclose sustainability performance on everything from carbon emissions to labor practices. In short, it’s a prescription for how to tell investors about the new kinds of risks and opportunities emerging in a world shaped by global resource competition, the rising middle class in Asia, weather extremes and other 21st century trends.
Key Words: Sustainable Capitalism, Global Reporting Initiative
Trust Issues: Reputation, Responsibility, Accountability

How to Build Trust Online (or in Person)
The single greatest reason someone buys from you is whether they trust that you can deliver what they need or want.
Key Words: Service, Loyalty, Uncertainty, Risk
Trust Issue: Reputation

IRS Names Executive to Restore Integrity After Controversy
The Internal Revenue Service has appointed David Fisher, chief financial officer of the Government Accountability Office, as a senior executive to help the tax agency recover from the controversy over its scrutiny of small-government groups.
Key Word: Internal Revenue Service Controversy
Trust Issues: Ethics, Integrity, Accountability, Responsibility

Accounting Fraud Targeted
During and after the financial crisis, SEC enforcement officials devoted much of their energy to reining in alleged crisis-related malfeasance, such as misleading investors about the risks of subprime loans or mortgage bonds. Few crisis-era enforcement cases remain. The falloff in accounting-fraud crackdowns by the SEC also may reflect improved financial reporting by companies because of Sarbanes-Oxley rules that took effect in 2002 after the Enron Corp. and WorldCom Inc. scandals.
Key Word: Fraud Detection
Trust Issues: Accountability, Responsibility, Transparency

Sustainability As An Investment Perspective  
The short-term, performance-focused nature of the investment industry today is a contributing factor to the problems we face, which seem borne of a short-term oriented culture of consumption. Changing the return-oriented culture of investment to one that focuses on longer-term outcomes, well beyond benchmarked returns, is essential to putting the industry itself on a sustainable path.
Key Words: Socially Responsible Investing (SRI), Unsustainable Global Trends
Trust Issues: Accountability, Responsibility

Sports federations targeted under Swiss anti-corruption plan  
The Swiss cabinet proposed tightening anti-corruption laws on Wednesday, pointing to the international sporting federations based in the country as targets of the suggested changes.
Key Word: Anti-Corruption Laws
Trust Issues: Transparency, Accountability, Responsibility

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