Trust Digest 127 (February 15, 2016)

Koreans' trust of businesses remains lowest in the world 
Edelman, a PR agency that announces Trust Barometer global trust survey each year, says Korea has the lowest trust in its companies among 28 countries surveyed. 
Key Words: Korea, Trust in Business, Edelman, Trust Barometer 
Trust Issues: Relative Power, Situational Security, Predictability, Integrity 

I hate compromising patient care because there’s no room in A&E 
My heart sank as I heard the shrill sound of the red phone. I’d lost count of how many times it had rung since the start of my shift several hours earlier. I stood in the middle of the resuscitation room of the emergency department waiting for the nurse in charge to relay the details of the next patient whose arrival was imminent. 
Key Words: Patient Care, A&E, England 
Trust Issues: Security, Integrity, Predictability 

Donald Trump releases raging statement threatening 'legal action' against 'totally unstable' Ted Cruz 
Donald Trump released a statement threatening "legal action" against US Sen. Ted Cruz (R-Texas) before holding a press conference during which he called Cruz "desperate" and "very unstable." 
Key Words: Donald Trump, Ted Cruz, Presidential Run, Campaigns 
Trust Issues: Situational Security, Predictability, Integrity, Capability, Conflict of Interests  

Why Video Marketing is the New Darling of the Marketing World? 
Video marketing has been unanimously chosen as one of the rising stars in marketing corridors, thanks to social integration and investments by Internet giants. It is gaining a vital place in the marketing plans of all major companies to connect with consumers, engage with them and convert them into paying customers. 
Key Words: Video Marketing, Promoting trust, Viral Potential 
Trust Issues: Integrity, Adjustment, Capability 

Communication essential for healthcare to survive cyberattacks reputation intact, expert says 
A breach-filled 2015 showed healthcare is at major risk for cyberattacks, a situation experts say makes it more important for health organizations to have plans in place to deal with the aftermath of a security crisis. 
Key Words: Communication, Healthcare, Cyber Attacks, Security Problems 
Trust Issues: Security, Adjustment, Capability, Benevolent Concern, Conflict of Interests

Modern society needs 24/7 health provision 
As strike action by junior doctors once again hits the headlines, we are witnessing a fundamental failure, by both sides, to negotiate effectively. 
Key Words: Health Provisions, Mutual Trust, Doctor Patient Relationships  
Trust Issues: Integrity, Security, Capability, Adjustment, Relative Power 

Twitter Creates Trust & Safety Council to Safeguard Site 
“On Twitter, every voice has the power to shape the world. We see this power every day, from activists who use Twitter to mobilize citizens to content creators who use Twitter to shape opinion.” 
Key Words: Twitter, Trust & Safety Council, Activists, Safeguarding 
Trust Issues: Adjustment, Security, Predictability, Integrity 

Big Food’s Biggest Challenge: Regaining Consumer Trust 
As leader of the U.S. consumer products corporate strategy and growth practice in Deloitte consulting’s Chicago office, Nanda is intimately involved in market research projects designed to track shifting consumer expectations and purchase preferences, particularly among young adults. 
Key Words: Trust Regain, Food Industry, Rich Nanda, Deloitte 
Trust Issues: Adjustment, Security, Predictability, Integrity

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