Trust Digest 124 (January 19, 2016)

U.K. to Begin Debate on Donald Trump Ban
British lawmakers were due  to debate on Monday whether Donald Trump should be barred from the U.K. 
Key Words: Donald Trump, UK, Ban, Elections 
Trust Issues: Relative Power, Situational Security, Predictability, Integrity

2016 Edelman Trust Barometer: Britons more likely to trust businesses 
Britons are more likely to trust business than politicians or the media, according to new research out today. 
Key Words: Edelman Trust Barometer, UK, Politicians, Media 
Trust Issues: Relative Power, Predictability, Integrity, Capability, Conflict of Interests

Business or government: Who do you trust more? 
Skepticism towards major institutions remains at an all-time high, according to a new global survey. 
Key Words: Business, Government, Edelman, Trust Barometer 
Trust Issues: Relative Adjustment, Capability, Relative Power, Benevolent Concern

China's health forum scandal and public mistrust 
Last week one of China's biggest community sites, Baidu, sparked an outcry when it admitted it allowed healthcare companies to moderate online health forums. 
Key Words: China, Health Forum, Scandal, Mistrust 
Trust Issues: Security, Adjustment, Capability, Benevolent Concern

Chipotle Plans Marketing Campaign to Win Back Customers 
Mexican grill’s executives are confident the chain can rebound after recent outbreaks of E. coli and norovirus.  
Key Words: Chipotle, Scandal, Trust Regain, Marketing Campaign 
Trust Issues: Security, Predictability, Adjustment , Relative Power 

6 Keys to Building Brand Trust Through Your Company Website 
In 2016, website security is more important than ever. With the introduction of EMV technology in brick and mortar stores, hackers will begin shifting their attention towards more vulnerable online stores. 
Key Words: Trust Building, Website, Brand, Security  
Trust Issues: Adjustment, Relative Power, Security, Predictability, Integrity 

The 3 Secrets to Building a Brand Purpose That Millennials Trust 
With Millennials overtaking baby boomers as the largest purchasing generation in the US, it's increasingly important to focus your marketing efforts on this younger demographic. 
Key Words: Millennials, Brand Management, Trust Building 
Trust Issues: Adjustment, Relative Power, Security 

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