Trust Digest 120 (December 8, 2015)

The situation in Greece is worse than it looks 

After a tumultuous year of two elections, a referendum, a default, a bank shutdown, capital controls and a tidal wave of migrants, it's amazing that Greece is still standing like the Parthenon towering over Athens.   
Key Words: Greece, IMF, Euclid Tsakalotos, Eurozone 
Trust Issues: Relative Power, Situational Security, Predictability, Integrity

How branding and packaging affect the way consumers trust food 

Today more than ever, food has become one of the most important—and discussed- choices among US customers.
Key Words: US, Food Industry,Trust Decline, Branding, Packaging, Alan Moskowitz  
Trust Issues: Level of adjustment, Situational Security, Predictability, Integrity 


Recovering after broken trust 

There is no doubt that being on the receiving end of deceit, betrayal, or any form of dishonesty is painful. When it is in your most significant relationships, that is devastating.   
Key Words:
 Trust Repair,Trust Decline, Betrayal, Dishonesty  
Trust Issues: Conflict of Interests, Relative Adjustment, Capability, Relative Power, Benevolent Concern

Trust poses challenge for reaching Paris Climate Accord 

Countries pushing to complete a global climate pact face a challenge as they try to wrap up talks this week: How to trust nations will live up to their commitments.   
Key Words: Climate Accord, Paris, US, China , India, Volkswagen Scandal     
Trust Issues: Benevolent Concern, Relative Power, Security, Adjustment 

A unicorn startup is channeling the Occupy Wall Street movement to 'Break the Banks'  

The invitation for Friday's "Break the Banks Hackathon" in New York City reads like a gathering of activist hackers.   
Key Words: Hackathon, Startup, Students, Coders, Entrepreneurs, NYC 
Trust Issues: Situational Security, Predictability, Adjustment  

Influencer Marketing: 7 Key Questions Answered by Industry Experts   

The voice of the customer has always been one of the most powerful marketing channels and social media has fundamentally changed the way brands and their audiences communicate. 
Key Words: Influencer Marketing, Mel Carson, Meagen Eisenberg, Advertising      
Trust Issues: Adjustment, Security, Predictability, Integrity, Alignment of Interests 

Sales vs. Marketing: The Solution is Sales Enablement 

If you’re a marketer (whether at an agency, a contractor, or in-house), it is unlikely that your client or manager will take your side. They’ll be on the side of the sales team, even if they may not be doing a good job closing your leads.  
Key Words: Sales, Marketing, Inbound Marketing, Sales Operations  
Trust Issues: Adjustment, Similarity, Capability, Predictability, Alignment of Interests    

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