Trust Digest 119 (December 1, 2015)

Booing the Fact-Checkers: How Low Trust in Media Is Shaping 2016

It hasn't exactly been a banner year for truth-telling in the 2016 election, with flubs, rumors, misleading stats and flat-out falsehoods uttered on the campaign trail and ping-ponged around the social media universe with regularity. 
Key Words: Trust, Media, Donald Trump, GOP Race, Hillary Clinton, Ben Carson  
Trust Issues: Relative Power, Situational Security, Predictability, Integrity, Alignment of Interests   
 
Discord Between Turkey and Russia Is Fueled by Leaders’ Similarities 

Ever since the Turkish Air Force shot down a Russian warplane last week that Turkey accused of violating its airspace, Mr. Putin has been calling Mr. Erdogan a back stabber.       
Key Words: Turkey, Russia, Russian Warplane, Tayyip Erdogan, Vladimir Putin 
Trust Issues: Conflict of Interests, Level of Adjustment, Security, Predictability and Integrity  
   
Why Does Alibaba's Stock Drop With Each Acquisition? 

Mergers and acquisitions have become a major trend among China’s Internet companies this year.  
Key Words: Alibaba, Stock Price, Baidu, Google
Trust Issues: Predictability, Adjustment, Similarities, Capability, Relative Power  
 
Four Ways To Avoid Charity Scams    

Most people do little homework in vetting charities.     
Key Words: Charity, Fraud, Wise Giving Alliance, Telemarketing 
Trust Issues: Predictability, Adjustment, Security, Integrity

Student Debt in America: Lend With a Smile, Collect With a Fist 

The American student loan crisis is often seen as a problem of profligacy and predation.  
Key Words: US, Student Loan Crisis, Tuition, Colleges 
Trust Issues: Security, Predictability, Integrity, Level of Adjustment 

To Drive Value From Your Content, Focus on Trust, not Traffic 

Here’s a word we don’t use in business too often: love. But maybe this is more important than our industry obsession with "traffic". 
Key Words: Brand Trust, Trust in Marketing, Cultural Marketing 
Trust Issues: Adjustment, Security, Predictability, Integrity, Alignment of Interests 

Are fake online reviews crushing consumer confidence?  

While a certain percentage of them are almost certainly suspect, customer-driven online ratings and reviews are just too powerful to simply ignore. But does anyone really trust them ? 
Key Words: Trust Issue, Online Reviews, Consumer Confidence 
Trust Issues: Adjustment, Similarity, Capability, Relative Power , Predictability, Alignment of Interests