Trust Digest 119 (December 1, 2015)

Booing the Fact-Checkers: How Low Trust in Media Is Shaping 2016

It hasn't exactly been a banner year for truth-telling in the 2016 election, with flubs, rumors, misleading stats and flat-out falsehoods uttered on the campaign trail and ping-ponged around the social media universe with regularity. 
Key Words: Trust, Media, Donald Trump, GOP Race, Hillary Clinton, Ben Carson  
Trust Issues
: Relative Power, Situational Security, Predictability, Integrity, Alignment of Interests   
Discord Between Turkey and Russia Is Fueled by Leaders’ Similarities 

Ever since the Turkish Air Force shot down a Russian warplane last week that Turkey accused of violating its airspace, Mr. Putin has been calling Mr. Erdogan a back stabber.       
Key Words: Turkey, Russia, Russian Warplane, Tayyip Erdogan, Vladimir Putin 
Trust Issues: Conflict of Interests, Level of Adjustment, Security, Predictability and Integrity  

Why Does Alibaba's Stock Drop With Each Acquisition? 

Mergers and acquisitions have become a major trend among China’s Internet companies this year.  
Key WordsAlibaba, Stock Price, Baidu, Google
Trust Issues: Predictability, Adjustment, Similarities, Capability, Relative Power 

Four Ways To Avoid Charity Scams    

Most people do little homework in vetting charities.     
Key WordsCharity, Fraud, Wise Giving Alliance, Telemarketing 
Trust IssuesPredictability, Adjustment, Security, Integrity

Student Debt in America: Lend With a Smile, Collect With a Fist 

The American student loan crisis is often seen as a problem of profligacy and predation.  
Key Words: US, Student Loan Crisis, Tuition, Colleges 
Trust Issues: Security, Predictability, Integrity, Level of Adjustment

To Drive Value From Your Content, Focus on Trust, not Traffic 

Here’s a word we don’t use in business too often: love. But maybe this is more important than our industry obsession with "traffic". 
Key Words: Brand Trust, Trust in Marketing, Cultural Marketing 
Trust Issues
: Adjustment, Security, Predictability, Integrity, Alignment of Interests 

Are fake online reviews crushing consumer confidence?  

While a certain percentage of them are almost certainly suspect, customer-driven online ratings and reviews are just too powerful to simply ignore. But does anyone really trust them ? 
Key Words: Trust Issue, Online Reviews, Consumer Confidence 
Trust Issues: Adjustment, Similarity, Capability, Relative Power , Predictability, Alignment of Interests 

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