Trust Digest 118 (November 24, 2015)

Yahoo CEO Marissa Mayer faces morale challenge 

Dozens of executives have left as Mayer struggles to show progress on turnaround.  
Key Words: Yahoo Inc., Marissa Mayer, Trust Decline  
Trust Issues
: Relative Power, Situational Security, Predictability, Integrity   
Nearly 120,000 VW owners accept “Goodwill Package,” carmaker topresent plan for emissions fix Friday

Last week, Volkswagen announced it would try to win over hundreds of thousands of customers still waiting to hear just how the carmaker plans to fix their "clean diesel" vehicles rigged to cheat emissions tests by offering owners $1000 in cash and credits.     
Key Words: VW, Scandal, Trust Regain, United States, Emission Scandal, Goodwill Program    
Trust Issues
: Level of Adjustment, Security, Predictability and Integrity  
Americans' trust in government near all-time low, survey finds   

American’s trust of government is near an all-time low just one year out from the 2016 general election. 
Key WordsTrust in Politics, US, Government, Survey, Pew Research Center 
Trust Issues: Predictability, Adjustment, Similarities, Capability, Relative Power 

Trust in traditional advertising still strong: Nielsen Survey   

Word-of-mouth recommendations are the most credible source of advertising, according to the Nielsen Global Trust in advertising report.    
Key WordsTrust in Advertising, Nielsen Report, Trust Survey  
Trust IssuesPredictability, Adjustment, Security, Integrity, Relative Power 

Who do you trust with your money: The post office or Walmart? 

A mere $400 is all that’s standing between millions of Americans and major financial drama.
Key Words: FED Study, Pew Charitable Trusts, Postal Service, Walmart   
Trust Issues: Security, Benevolent Concern, Conflict of Interests, Relative Power  

2016 Is the Era of Cultural Movement Marketing 

Unless you've been on another planet the past few weeks, you already know the story of how T-Mobile has crushed it's competition and ignited a mass marketing movement among millenials and Gen-Z for it's brand and against the staid and established operators in America. 
Key Words: Brand Trust, Trust in Marketing, Cultural Marketing  
Trust Issues
: Adjustment, Security, Predictability, Integrity, Alignment of Interests 

Why Trust Is The Core Of Employee Engagement 

A popular question these days is: What’s behind employee engagement? 
Key Words: Trust in Workplace, Towers Watson Research, Edelman Report 
Trust Issues
: Adjustment, Similarity, Capability, Risk Tolerance, Predictability, Alignment of Interests     

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